The Credit Suisse/Campden Wealth Roadmap for Generational Wealth in Asia: Reputation examines in detail the nature of intergenerational wealth transfer, looking at the role reputation management plays in maintaining business success.  

Being the first in a series of four installments, the research covers three main themes: the value Asia-Pacific family business leaders place on reputation; the means family business leaders manage and measure their businesses' reputation; and finally the methods these leaders protect and promote their reputation.